Two Top Ways To Promote Your Business In Ezines

To promote your business and get more sales, ezine marketing is one of the most effective means.

If you’d like to increase your sales and profits, two of the best and most effective ways to advertise your business in ezines are to:

1. Place top sponsor ads.

These ads are typically placed at the very top of the ezine you purchase advertising ensuring that your ad will get noticed.

Many ezines also provide an archive of their past issues on their websites which means that you can continue to get exposure for your business even long after your ad is originally run.

When placing your ad, make sure to track your advertising so that you will know which ad copy you use that is most effective and which ezines pull in the best response for your offer.

Once you know by tracking your ad which ad copy and ezines pull in the best response, all you have to do is keep running your ad.

2. Place solo ads.

Placing solo ads can be a very effective way to generate more sales for your business.

The main reason placing a solo ad can be so effective is that your solo ad will not have any competition from any other advertiser.

Some ezines also give their subscribers the option of opting out of receiving solo ads which will provide an even more targeted audience for your offer.

When placing your solo ad, keep your ad copy short and try to come up with a good headline to draw people into reading your ad.

As with sponsor ads, make sure that you track how well your ad does so that once you know that placing a solo ad in a particular ezine brings in a good response you can continue to run your ad.

Some Remarkable Internet Marketing Tips

Each of the following Ten Marketing Tips is based on a highly effective – but often overlooked marketing tactic. How many are you using? How many have you overlooked?

Tip 1: Insulate yourself against the impact of change by increasing the number of products and services you offer …and by using a variety of different marketing methods. Only a small portion of your total business will be affected if the sales of one product declines or the response to one marketing method drops.

Tip 2: Customers are prospects too. Stay in contact with them. Find or develop other products or services you can offer them. It’s easier to make a sale to a previous customer than to someone who never bought from you.

Tip 3: Avoid making any claim that sounds exaggerated …even if it is true. A bold claim creates doubt in your prospect’s mind and jeopardizes the sale. Reduce any bold claims to a more believable level.

Tip 4: Express numerical claims as odd numbers with fractions or decimals. For example, “Our clients save 17.7 percent” sounds more believable than “Our clients save 20 percent” …even if 20 percent is the accurate number.

Tip 5: To create an absolutely irresistible offer, combine a special discount price and a set of valuable bonuses in the same offer.

Tip 6: Develop a series of 4 or 5 different special offers. Use them one at a time with an expiration deadline. When one offer expires, replace it with the next offer and a new deadline. Continuously recycle through the same series of offers. This enables you to keep using special offers to generate sales without taking time to develop new ones.

Tip 7: If you’re attracting many prospects who really don’t have (or can’t get) the money to buy your product or service …you need to change your market. Target a market where prospects have an intense desire for the benefits produced by your product or service – AND the money to buy it.

Tip 8: Set yourself apart from competitors by offering an exclusive benefit your competitors cannot copy …or one they’re not willing to copy. One business owner I know includes his personal phone number on every order. His competitors don’t – and they are not likely to start making themselves that accessible to customers.

Tip 9: Advertising copy produces the biggest response when each reader can believe the message was written specifically for him or her. As you write any sales message, visualize you’re writing to one person instead of to a large group of people. This will help you write in a less formal and more personal style.

Tip 10: Most sales are not made on the first contact. Develop a method to capture and save the names and contact information of prospects who don’t buy from you. Follow up periodically. A little gentle coaching will eventually convert many of them into buyers.

Each of these 10 marketing tips implements a simple but highly effective marketing tactic. Take action now to apply those you overlooked. You’ll be surprised by how much business it produces for you.